Privacy Policy
Last Updated: January 2026
Diverse Cumbria ("we," "us," "our," or "Company") operates the diversecumbria.co.uk website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all related content, functionality, and services offered on or through the website.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our website. By accessing and using diversecumbria.co.uk, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.
1. Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the website includes:
- Personal Data: Name, email address, and contact information you voluntarily provide when subscribing to our newsletter or contacting us.
- Device Information: IP address, browser type, operating system, and device identifiers.
- Usage Data: Pages visited, time spent on pages, links clicked, and referring website addresses.
- Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to enhance your browsing experience and gather analytics data.
2. How We Use Information
We use collected information for the following purposes:
- Delivering, maintaining, and improving our website and services.
- Conducting analytics to understand user behaviour and preferences.
- Affiliate tracking and commission purposes with partnered betting and casino operators.
- Sending promotional content and updates (with your consent where required).
- Responding to your inquiries and providing customer support.
- Complying with legal obligations and protecting against fraud.
3. Cookie Policy
Our website uses cookies to enhance functionality and gather analytics. The types of cookies we use include:
- Essential Cookies: Required for website functionality and cannot be disabled.
- Analytics Cookies: Track user behaviour to improve website performance.
- Affiliate Tracking Cookies: Used to identify referrals to our partner betting and casino websites.
- Marketing Cookies: Enable personalised advertising and content recommendations.
You can control cookies through your browser settings and opt out of non-essential cookies at any time. Please note that disabling certain cookies may affect website functionality. For more information, visit www.allaboutcookies.org.
4. Third-Party Links
Our website contains links to third-party betting operators, casinos, and affiliate partners. We are not responsible for the privacy practices, policies, or content of these external websites. We strongly encourage you to review the privacy policies of any third-party website before providing personal information or engaging in transactions.
When you click links to partner sites, you leave our website, and we have no control over how your data is collected, used, or protected by these operators. Please exercise caution and conduct your own due diligence before registering or depositing funds with any betting or casino operator.
5. Your Rights
Under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of personal data we hold about you.
- Right to Rectification: Request correction of inaccurate or incomplete data.
- Right to Erasure: Request deletion of your personal data (subject to legal obligations).
- Right to Restrict Processing: Request limitation of how we use your data.
- Right to Data Portability: Request your data in a structured, machine-readable format.
- Right to Object: Withdraw consent or object to marketing communications at any time.
- Right to Lodge a Complaint: Contact the Information Commissioner's Office (ICO) at www.ico.org.uk.
To exercise these rights, please contact us using the details provided in the "Contact Us" section below.
6. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, or as required by law. Specifically:
- Newsletter subscription data is retained until you unsubscribe.
- Analytics and usage data is typically retained for 12-24 months.
- Affiliate tracking cookies are retained for up to 90 days.
- Data related to legal obligations may be retained for up to 7 years.
You may request deletion of your personal data at any time, subject to legal and contractual retention requirements.
7. Contact Us
If you have questions, concerns, or wish to exercise your privacy rights, please contact us:
Diverse Cumbria
Email: [email protected]
Website: diversecumbria.co.uk
We will respond to data subject requests within 30 days of receipt in compliance with UK GDPR requirements.
Note: This Privacy Policy may be updated periodically. We recommend reviewing this page regularly for changes. Your continued use of the website following modifications constitutes acceptance of updated terms.